top of page

Hi! 👋 I’m Jasmin.
I craft user-centric experiences by blending systems thinking with empathy

Currently playing
@ the LEGO Group

5 years of telling stories and designing solutions used by billions of users around the globe.10 years overall of shaping customer experiences in various ways. How so?

Featured Work

As many details in these projects are confidential, most projects are password protected, marked with (Protected).

Work

A person with long, red hair walks away, with an IKEA bag on her shoulder

A woman standing in the door, looking at her phone, while receiving a parcel delivery from a man representing IKEA

Two screenshots in front of a blue background. A website and a mobile website featuring an online newsroom of IKEA

A woman sitting on a green couch using a laptop. The camera set at an angle behind her shoulder, we can notice she is browsing an inspiration page on the IKEA website

An extended arm reaches into the image. In the hand, holding a phone to take a photo of a yellow chair.

A biomorphic building in the middle of a water, in the sunset

What I do

Holistic Design Solutions

Blending systems thinking with empathy for insight-driven, impactful design solutions

Design Strategy

Balancing user needs with business goals for sustainable, strategic design outcomes and long-term value

Service Design

Creating comprehensive journeys that prioritize user experience and efficiency

A11Y Advocate

Implementing accessible solutions and advocating for inclusion, raising awareness and ensuring every user feels seen and heard

bottom of page